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You don't have to be a tech-savvy genius or a mining magnate
to crack the big time
The media attention given to the likes of Facebook's Mark Zuckerberg
and Apple's Steve Jobs sometimes creates the impression you have to be
a genius to make it big in business. While brains don't hurt, all
that's really required is a straightforward idea to meet a need that
people have, as demonstrated by the following Aussies.
1. Aussie Home Loans
John Symond was smart enough to get through a law degree, but not
clever enough to avoid nearly going bankrupt after his first business
venture collapsed. While licking his wounds, Symond become obsessed
with the idea that Australia's major banks had grown large and
arrogant and that a loan provider offering low interest rates and
attentive customer service would do well. With a $10,000 loan, Symond
launched Aussie Home Loans. Two decades on, it has a loans portfolio
of over $40 billion and over 250,000 customers, and Symond is one of
the wealthiest and most respected business leaders in Australia.
2. sass & bide
Two Aussie schoolmates living in London were frustrated they couldn't
find the kind of jeans they wanted to wear in the shops, so they came
up with the idea of making their own. Then they decided to sell them
at London's Portobello Market. That went well, so after returning to
Australia they started their own label, even though they had no
background or qualifications
in fashion. Pretty soon, their clothes were being worn by Sarah
Jessica Parker, Madonna and Beyonce. That fashion label is sass &
bide and the two friends behind it are now said to be worth an
estimated $25 million.
3. Sumo Salad
Another couple of Aussie mates living abroad also spotted what seems,
at least in retrospect, an obvious gap in a market. After living in
New York surrounded by fast food chains and supersized Americans, the
pair came up with the idea that there was an unmet demand for tasty
but healthy fast food. They returned home and opened up a store in the
middle of Sydney selling delicious, filling and reasonably priced
salads. Their business was called Sumo Salad and by the time they sold
it a decade later, it had 86 Australian stores and had expanded into
New Zealand, Dubai, Singapore and the UK.
These three business successes show you don't have to be a tech-savvy
genius or a mining magnate to crack the big time. If you are
interested in nurturing your business ideas, you can take advantage of
a range of TAFE
NSW courses in business.
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