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A cover letter summarises your experience and the value you offer.
While your CV outlines the amazing story of where you’ve worked, studied and lived, your cover letter is the chance to inject some personality and sell yourself.
It’s your chance to make a potential employer stand up and pay attention.
1. Be fresh. Tailor your cover letter to suit the job you’re applying for so you can demonstrate that you’re a ‘fit’. Start by going through the job advertisement and underline the keywords used to describe the skills, training and experience being sought. Think about examples from your work history to demonstrate this fit.
2. Be keen. Tell the reader why you are motivated to apply. Is there something about the job that reflects something about you and your career goals?
3. Don’t repeat your CV. This is your chance to express a little personality, show your enthusiasm for the field you are applying to work in.
4. Be short and sharp. Keep it succinct and get to the point. Stick to one A4 page and use strong dynamic language so your message doesn't get lost in long sentences. Remember, the person reading this has a stack of these things to get through. They don't want to read War and Peace.
5. Be honest. Don’t make stuff up. If you don’t meet one of the requirements don’t say that you do. You can highlight the experience that shows you are perfectly capable of doing the role, and the gap in experience is something you are genuinely excited about filling!
6. Wrap it up. Close the cover letter strongly by explaining briefly how your experience and skills will help you excel at the job. Don't just repeat everything you have just written.
Now that you’ve written an amazing cover letter, here is your final checklist before you hit send.
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