National code: BSB60520

Advanced Diploma of Marketing and Communication

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Overview About this course

Achieve impressive marketing outcomes using strategic marketing thinking, planning and execution. Identify marketing opportunities to steer a successful marketing campaign. Apply networking skills, innovation and creativity to drive business success.

Outcomes What You'll Gain

Learning Outcomes

Through a mixture of theory and practical course work, learn to:

  • Identify existing business relationships and assess the strategic importance of each in relation to an organisation's objectives

  • Complete a situational analysis and identify the factors that impact an organisation's marketing direction and performance

  • Provide marketing communication support to individuals and teams

  • Research, write and finalise a marketing plan

  • Develop a budget and timeline

Course Outcomes

Gain practical experience and develop specialist skills that give you an advantage in the job market.

  • Experience in developing advertising, strategic and marketing plans

  • Confidence to perform research and analysis

  • Be comfortable with evaluating international marketing opportunities

  • Strategy development for organisational growth and sustainability

  • Strong pathways to continue your studies and enhance your career opportunities

Suitability Is This Course Right For You?

Entry requirements

This course requires evidence of previous experience or study before you can enrol


  • To be eligible for this course, you will need to demonstrate the following:

  • Completion of the following units in the Diploma of Marketing and Communication, or equivalent, as evidenced by a copy of your transcript

  • BSBMKG541 - Identify and evaluate marketing opportunities

  • BSBMKG542 - Establish and monitor the marketing mix

  • BSBMKG552 - Design and develop marketing communication plans

  • BSBMKG555 - Write persuasive copy

  • BSBPMG430 - Undertake project work.

  • **or

  • Have four years equivalent full-time relevant work experience

Entry recommendations

To be prepared for this course, we recommend that you have:

  • Have Language, Literacy and Numeracy (LLN) at a Year 12 high school level

  • Can access to a computer and a reliable internet connection

  • Have a good computer and digital skills and are familiar with the Microsoft Office suite

  • Have access to recording equipment such as a smartphone or camera, and are able to record and store videos and images

  • TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test.

  • This skills test helps us to understand your individual study needs, to design an individualised plan that supports your study success

  • and ensures your LLN skills match the demands of the course.

  • If you need help preparing for study, contact us about your options.

TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.

Pathways Future Career and Study Options

Career pathways

Our graduates go onto roles like: Our graduates move into job roles like:, Advertising account planning manager, Marketing manager/consultant, Marketing strategist, Digital/social media marketing manager, Communication manager, Public relations manager and Brand manager

Study pathways

Take your study further with other courses offered at TAFE NSW:

Previous study 1 Course

Begin here to gain experience and confidence in this study area.

Further study 0 Courses

Advance your skills to take your career to the next level

The Advanced Diploma of Marketing and Communication does not have any post-graduate courses.

Related study 1 Course

Strengthen your expertise and gain specialist skills to expand your employability.

Your experience counts

At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.

Units Units taught in this course

Courses are made up of a combination of both core and specialty units. In the Advanced Diploma of Marketing and Communication qualification, you’ll need to successfully complete 12 Units of competency, including 4 core and 8 speciality units.

Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.

  • Develop organisational marketing strategy BSBMKG621

  • Develop marketing plans BSBMKG623

  • Manage organisational marketing processes BSBMKG622

  • Develop and maintain strategic business networks BSBTWK601

TAFE NSW Services Facilities and Support

TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.

  • TAFE NSW Disability Support Service

  • TAFE NSW Language, Literacy and Numeracy (LLN) support

  • TAFE NSW Aboriginal Support; Learner support (ABE)

  • TAFE NSW Careers, Counselling and Pathways Service

  • TAFE NSW Libraries

  • Scholarship programs – be supported as you explore your talents and fulfil your potential

  • Smarthinking - online access to a tutor

  • LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills

  • Student associations – get social with our student community

Delivery Options Find a Location to Enrol

On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.