National code: BSBSS00108

Statement of Attainment in Marketing and Communication Skill Set

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Overview About this course

Leverage your prior experience, professional skills or foundational knowledge in marketing and communication. Learn to customise your marketing strategies and key messages to speak directly to your customers in both traditional and digital formats.

Outcomes What You'll Gain

Learning Outcomes

Through a mixture of theory and practical course work, learn to:

  • Design and develop marketing communication plans

  • Create a marketing mix

  • Write advertising copy

  • Manage a project

  • Identify and evaluate marketing opportunities

Course Outcomes

Gain practical experience and develop specialist skills that give you an advantage in the job market.

  • A nationally accredited Statement of Attainment

  • A pathway to further study in marketing

  • Credit toward a full qualification

  • Skills to evaluate marketing opportunities

  • Confidence to create and implement marketing plans

Suitability Is This Course Right For You?

Entry requirements

This course requires evidence of previous experience or study before you can enrol

  • Successful completion of the Certificate IV in Marketing Communication or its equivalent as evidenced by your certificate or transcript or

  • Successful completion of the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents or

  • Two years full-time equivalent work experience in marketing, public relations, market research or advertising as evidenced by your resume or a letter from your employer. This will be assessed by the teaching section prior to your enrolment in the course.

Entry recommendations

To be prepared for this course, we recommend that you have:

  • The ability to commit to at least 6 hours part-time or 18 full-time hours study a week to complete the course requirements. You may be able to choose whether to attend daytime classes 3 days a week for 8 to 9 weeks (or one term) or evening classes 2 nights a week for 18 weeks (or one semester)

  • The ability to complete homework outside of class hours

  • A desire to upskill and work in the marketing industry

TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.

Pathways Future Career and Study Options

Career pathways

Our graduates go onto roles like: market research assistant, marketing coordinator, public relations assistant, advertising account assistant and digital marketing assistant.

Study pathways

Take your study further with other courses offered at TAFE NSW:

Previous study 0 Courses

Begin here to gain experience and confidence in this study area.

The Statement of Attainment in Marketing and Communication Skill Set does not have any pre-requisite courses.

Further study 2 Courses

Advance your skills to take your career to the next level

Related study 0 Courses

Strengthen your expertise and gain specialist skills to expand your employability.

The Statement of Attainment in Marketing and Communication Skill Set does not have any related courses.

Your experience counts

At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.

Units Units taught in this course

Units
  • Establish and monitor the marketing mix BSBMKG542

  • Identify and evaluate marketing opportunities BSBMKG541

  • Undertake project work BSBPMG430

  • Design and develop marketing communication plans BSBMKG552

  • Write persuasive copy BSBMKG555

TAFE NSW Services Facilities and Support

TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.

  • TAFE NSW Disability Support Service

  • TAFE NSW Language, Literacy and Numeracy (LLN) support

  • TAFE NSW Aboriginal Support; Learner support (ABE)

  • TAFE NSW Careers, Counselling and Pathways Service

  • TAFE NSW Libraries

  • Scholarship programs – be supported as you explore your talents and fulfil your potential

  • Smarthinking - online access to a tutor

  • LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills

  • Student associations – get social with our student community

Delivery Options Find a Location to Enrol

On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.