Leverage your prior experience, professional skills or foundational knowledge in marketing and communication. Learn to customise your marketing strategies and key messages to speak directly to your customers in both traditional and digital formats.
Through a mixture of theory and practical course work, learn to:
Design and develop marketing communication plans
Create a marketing mix
Write advertising copy
Manage a project
Identify and evaluate marketing opportunities
Gain practical experience and develop specialist skills that give you an advantage in the job market.
A nationally accredited Statement of Attainment
A pathway to further study in marketing
Credit toward a full qualification
Skills to evaluate marketing opportunities
Confidence to create and implement marketing plans
This course requires evidence of previous experience or study before you can enrol
Successful completion of the Certificate IV in Marketing Communication or its equivalent as evidenced by your certificate or transcript or
Successful completion of the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents or
Two years full-time equivalent work experience in marketing, public relations, market research or advertising as evidenced by your resume or a letter from your employer. This will be assessed by the teaching section prior to your enrolment in the course.
To be prepared for this course, we recommend that you have:
The ability to commit to at least 6 hours part-time or 18 full-time hours study a week to complete the course requirements. You may be able to choose whether to attend daytime classes 3 days a week for 8 to 9 weeks (or one term) or evening classes 2 nights a week for 18 weeks (or one semester)
The ability to complete homework outside of class hours
A desire to upskill and work in the marketing industry
TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.
Our graduates go onto roles like: market research assistant, marketing coordinator, public relations assistant, advertising account assistant and digital marketing assistant.
Take your study further with other courses offered at TAFE NSW:
The Statement of Attainment in Marketing and Communication Skill Set does not have any pre-requisite courses.
The Statement of Attainment in Marketing and Communication Skill Set does not have any related courses.
At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.
TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.
TAFE NSW Disability Support Service
TAFE NSW Language, Literacy and Numeracy (LLN) support
TAFE NSW Aboriginal Support; Learner support (ABE)
TAFE NSW Careers, Counselling and Pathways Service
TAFE NSW Libraries
Scholarship programs – be supported as you explore your talents and fulfil your potential
Smarthinking - online access to a tutor
LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills
Student associations – get social with our student community
On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.