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Course Info

Statement of Attainment in Search Engine Optimisation and User Experience

Course Code: 900-80259V01

This course is superseded

Overview

The rapid evolution of digital media and online selling has driven enormous growth and created new job opportunities and avenues for workers across a range of industries. SEO has become widely adopted as an online marketing strategy because of its effectiveness. The ability to manage SEO, increase traffic to a site, build customer visits and sales and enhance user experiences is a skillset that is much required in today’s online environment. This fully subsidised program is a practical hands on short course where you will learn the fundamentals of effective search engine optimisation and user experience design.

You will develop strategies and tactics on how to research, implement, optimise, test and evaluate search and user experience. This short course will ensure you have the leading edge with market trends and developments in this very exciting fast moving area of digital marketing that affects the everyday online customer experience.

You will complete 3 units of competency:

1. BSBMKG525 Design effective web search responses.
2. BSBMKG524 Design effective user experiences.
3. BSBMKG507 Interpret market trends and developments.

Successful students are invited to continue onto BSB52415 Diploma of Marketing & Communication.

Locations

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  • Short Course

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