Diploma of Marketing and Communication

People who are successful in this course have:

• Effective communication
• Organisational and time management skills
• Adaptability to work on varying projects
• Collaboration and the ability to work independently
• Critical thinking

Assessments give you the opportunity to demonstrate what you have learned and to identify the knowledge or skills that may need further development. In this course you will undertake:

• Theory based knowledge assessments
• Practical based skills assessments
• Project work

The Certificate IV course teaches you a variety of different marketing concepts. It provides you with the skills and knowledge to work in the marketing industry in areas such as branding, promotions, research, buyer behaviour and communications.

This course, the Diploma of Marketing and Communication, builds on the skills and knowledge you gained in the Certificate IV course. You will learn how to develop and carry out plans, interpret market trends, create budgets, and lead a team.

The Advanced Diploma of Marketing and Communication takes your expertise to the next level. You will gain the skills and knowledge to provide marketing leadership and strategic direction. You will learn to design, analyse and evaluate marketing communications using wide-ranging technical, creative and managerial competencies.

You will gain hands-on experience in:

• Developing a project plan
• Developing and approving budgets
• Organising work for a team
• Designing a marketing communication strategy
• Creating visual presentations

TAFE NSW is known for delivering theory along with practical, hands-on learning. You will work on real world projects, such as:

• Market research and analysis
• Apply market profiling to marketing and communication campaigns
• Interpret trends and market developments
• Use and report on market data

You will have access to industry specific computer rooms, studios, study areas, presentation areas and general student facilities available at most TAFE NSW campuses.

Student facilities, amenities and support services include:

• TAFE NSW Disability Support Service
• TAFE NSW Language, Literacy and Numeracy (LLN) support
• TAFE NSW Aboriginal Support; Learner support (ABE)
• TAFE NSW Careers, Counselling and Pathways Service
• Studiosity - online access to a tutor

As companies increase their online presence, almost half of the most in-demand marketing skills are in the digital marketing space. Online advertising expenditure in Australia hit $8.8 billion in 2018 growing 11.6% in the previous year and according to agency Zenith online video and social media will remain the fastest growing channels growing by 16.6% and 13.8% respectively (between 2019 and 2022).

The need for online presence and expert marketers in this space is due to the decrease in traditional ad spend and the increased consumption of digital media on our smartphones.

With continuing advances in digital technology, there are many opportunities to innovate in the marketing and communication industry.

Data sharing, increased connectivity and widespread social media use have resulted in unprecedented access to potential consumers. Combined with sophisticated data capture, analytics and reporting, todays marketers are able to learn more about their audience than ever before, and target them with relevant, personalised content.