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From digital acquisition to content production to copywriting, careers in marketing and communications are an amazing blend of technology, lateral thinking and creativity. Explore TAFE NSW courses and build your own pathway to a rewarding career with huge growth potential.

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CAPE - Marketing and Communications - FAQ

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Do you enjoy being creative and interacting with others? Maybe you’re interested in advertising, how it works and the power of a good tagline? If so, a career in marketing and communications could be for you.

Study marketing and communications to learn about advertising, consumer psychology and spending habits, social media marketing, digital marketing and public relations.

Advanced communication skills are valued in every industry, making a marketing and communications qualification from TAFE NSW useful no matter where your career takes you.

TAFE NSW has a suite of communication and marketing courses to help you start a career or take your expertise to the next level.

Learn the fundamentals with the Certificate IV in Marketing and Communication, hone your skills and take on more responsibility with the Diploma, then prepare for management with the Advanced Diploma.

When you study a marketing and communications course at TAFE NSW you learn about traditional and digital marketing and communications, social media marketing, advertising and public relations.

You learn to conduct market research, analyse consumer behaviour, develop and communicate marketing strategies. You also develop the practical skills needed to successfully run, analyse, design and execute marketing campaigns.

Choose one of TAFE NSW marketing courses today and take your marketing career to the next level.

Our graduates have gone on to marketing and communications careers like:

  • Advertising account manager
  • Brand manager
  • Communications coordinator/manager
  • Digital marketing manager
  • Social media content creator
  • Digital content and social media officer
  • Marketing coordinator/manager
  • Public relations coordinator/manager
  • Product manager
  • Media planner

Launch your career marketing and advertising, communications, or public relations with the Certificate IV in Marketing and Communication. You will learn the essential skills industry demands and gain experience running campaigns.

From there you can progress to the diploma and advanced diploma courses to refine your expertise, learn management skills, and conceive, plan and manage a range of different marketing and communications activities.

Data sharing, increased connectivity and widespread social media use have resulted in unprecedented access to potential consumers. As companies increase their online presence, almost half of the most in-demand marketing skills are in the social media and digital marketing space.

With sophisticated data capture, analytics and reporting, today’s marketers are able to learn more about their audience than ever before, and target them with relevant, personalised content. There has never been a more exciting time to get into marketing and communications!

Course Guide - Marketing and Communications

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What job opportunities could an Advertising, Marketing or PR course lead to?

An advertising, marketing, or PR course can lead to a number of job opportunities; from organising corporate events, and promoting local bands, to organising live music shows, developing entire campaigns, and managing some of the country’s best loved brands.

Qualifications in advertising, marketing and PR can lead to a job as:

  • an advertising creative
  • a public relations manager 
  • an account coordinator

The average weekly salary for a public relations manager is $1,177. Whether you're just starting out in your advertising, marketing, or PR career, you want to gain more qualifications, want to add to your previous experience, or you simply want to broaden your horizons, TAFE NSW offers a wide variety of courses at a number of levels to suit you.

TAFE NSW courses in this area include:

  • Graphic Design
  • Media
  • Visual Arts 
  • Marketing and Communication 
  • Travel and Tourism