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An example of a card cover created by TAFE NSW Newcastle Graphic
Design student Malcolm Norton.
With the arts and design industry a tightly contested field filled
with great talent, a chance to be noticed on the national stage is a
fantastic opportunity to boost your portfolio and build valuable
Helping students gain national exposure is a key reason why TAFE NSW
Newcastle today announced it will partner with Central Coast-based
company Koala Publishing again this year, to provide graphic design
students an opportunity to feature their work on the cover of greeting
cards sold around Australia.
TAFE NSW Head Teacher, Creative and Design Ideation, Anna Bleakley
said this will be the third year Certificate IV in Graphic Design
students have the chance to win a front cover on Koala’s greeting cards.
“We are delighted to announce the relationship between TAFE NSW and
Koala Publishing will continue this year. It’s these kinds of industry
relationships that help TAFE NSW provide our students with real-world
practical experience and skills that help them achieve their career
goals,” she said.
“As part of a core assessment, graphic design students receive a
professional brief from the greeting cards company. They then strive
to showcase their skills in meeting that brief, hoping their design
runs as a card cover. Students also have the opportunity to freestyle
it and provide a design without a brief, and to submit future designs
to Koala Publishing for consideration and be paid for any images accepted.”
Koala Publishing HR Manager, Julie-Anne Goodman says, “I believe it
is vital for local businesses to play a role in supporting local
education. Everyone deserves access to, and being empowered with,
training that helps them secure employment. Koala is proud to assist
the local economy and local people in this way.”
“We worked with TAFE NSW teachers on designing a unit of delivery
that creates innovative and fresh ideas for Koala’s greeting cards. We
bring new ideas to market while these students enjoy applied learning
via front line exposure to the graphics industry. TAFE NSW is the
perfect mechanism to implement this initiative as it is hands-on learning.”
To achieve design success on a national scale is a persuasive element
of a portfolio and resume. This is something Cooks Hill graphic
designer and TAFE NSW student, Malcolm Norton, recently enjoyed when
his design made a Koala card cover; it has been so popular Koala
continues to order subsequent print runs.
Malcolm also won the 2018 TAFE NSW Newcastle ‘Outstanding Diploma
Student’, when he continued his studies into the Diploma of Graphic
Design. During his full time studies he also held down a full time
job. He says he was surprised to learn of the award and excited about
his card design receiving so much interest.
“I am really happy to hear about extra print runs. This and my award
win are real recognition of the hard work I put in during my studies,
the long hours and lack of sleep in working and studying full time,”
When asked why he chose TAFE NSW over other training providers,
Malcolm said, “I have a friend who’s quite talented with graphic
design. He went to uni and studied in Melbourne, yet said if he had
his time over he’d go to TAFE instead. In design the industry is more
interested in your portfolio than anything else – it’s about the work
you produce rather than where you learned. Also, TAFE NSW had a good
reputation, it’s been around for ages and I needed the flexibility it
provided me to work and study full time.”
For more information on TAFE NSW courses visit www.tafensw.com.au or call 131 601.
Media contact: Kristy Sheppard, TAFE NSW Media &
Communications Business Partner, 4923 7784 or 0407 450 860.
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