Develop and manage complex public relations campaigns

Module/Unit BSBPUB502A
Program Area Business Finance and Culture

Module/Unit Purpose

On completion of this unit you should be able to develop complex and potentially ongoing public relations campaigns. It builds upon the skills and knowledge acquired in the unit BSBPUB402A Develop public relations campaigns . This unit applies to individuals working in senior public relations roles who are primarily responsible for the development, implementation and evaluation of a complex public relations plan. The complexity of the campaign may be in terms of its size or duration, or the circumstances surrounding the campaign. Specifically you will be able to: Interpret a complex public relations campaign brief Identify and evaluate options for a complex public relations campaign Prepare public relations campaign plans Implement public relations campaign plans

This Module/Unit is included in the following course(s):


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