Market the small business

Module/Unit BSBSMB403A

Duration 50 Hrs

Module/Unit Purpose

At the end of this unit learners should have the skills and knowledge required to develop and implement marketing strategies for a small business, and to monitor and improve market performance.   Specifically, learners will:
  
Develop marketing strategies
Determine a marketing mix for the business
Implement marketing strategies
Monitor and improve marketing performance.
  
This unit applies to existing small business owner/managers, and to those wishing to set up a new small business.   It could also apply to managers of a department in a larger organisation.


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