Market the small business

Module/Unit BSBSMB403A
Program Area Business Finance and Culture

Module/Unit Purpose

At the end of this unit learners should have the skills and knowledge required to develop and implement marketing strategies for a small business, and to monitor and improve market performance. Specifically, learners will: Develop marketing strategies Determine a marketing mix for the business Implement marketing strategies Monitor and improve marketing performance. This unit applies to existing small business owner/managers, and to those wishing to set up a new small business. It could also apply to managers of a department in a larger organisation.

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