Market the small business
At the end of this unit learners should have the skills and knowledge required to develop and implement marketing strategies for a small business, and to monitor and improve market performance. Specifically, learners will:
Develop marketing strategies
Determine a marketing mix for the business
Implement marketing strategies
Monitor and improve marketing performance.
This unit applies to existing small business owner/managers, and to those wishing to set up a new small business. It could also apply to managers of a department in a larger organisation.
This Module/Unit is included in the following course(s):