Develop a corporate identity
On successful completion of this unit you should be able to explain the reasons why corporations need to identify and differentiate themselves using visual identification techniques. you should be able
to identify and produce a corporate identity manual by researching, analysing and interpreting a company/client s philosophy, culture and specific client requirements.
Specifically, you should be able to:
Identify the factors that constitute a corporate identity
Determine business objectives, culture and requirements and clarify client needs
Present and clearly articulate justification for selected design proposals and identify the steps required in the process
Produce a corporate house or style manual to a professional standard
Implement the style manual across client collateral.