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International Course Info

Course code:

R17856A

Course fee:

A$13,620

Duration

0.5 Year

OVERVIEW

The Diploma of Marketing and Communications will strengthen your expertise, and enhance your skills and knowledge that will enable you to take on senior marketing roles like digital marketing manager, brand manager or public relations coordinator.

This course was designed in consultation with marketing experts to ensure your skills meet the demands of industry. You will learn from teachers who have worked in the industry, and study at a recognised and long-established Australian education provider.

Lessons are informed by real world data, current industry needs and marketing trends. Assessment tasks are business relevant so you get the practical experience you need to excel in your career.


SCHOLARSHIPS

Learn more about Scholarships

LEARN NEW SKILLS

Through theory and practical course work, you will learn to:

  • Design and develop an integrated marketing communication plan
  • Interpret market trends and developments
  • Undertake project work
  • Identify and evaluate marketing opportunities
  • Lead and manage a team
  • Create and manage budgets and financial plans
  • Implement and monitor marketing activities

GAIN PRACTICAL EXPERIENCE

You will strengthen your real-world skills in marketing, including:

  • Developing a project plan and budgets
  • Organising work for a team
  • Designing a marketing communication strategy
  • Market research and analysis
  • Interpreting trends and market developments
  • Reporting on market data
  • Creating visual presentations

DEVELOP YOUR PROFESSIONAL CONFIDENCE

Stand out in a global job market by developing a range of soft skills that equip you with the confidence to work in the marketing and communication industry:

  • Communication and interpersonal skills
  • Critical thinking
  • Ability to problem solve
  • Attention to detail
  • Ability to collaborate, work with and lead others
  • Time management

GLOBAL INDUSTRY DEMAND

Zippia, a career resources and recruitment website in the United States, identified the most important skills for marketing communications managers to have in 2020. These are:

  • Web content (including digital web content strategy)
  • Managing communication activities for events and trade shows
  • Company advertisements and press releases
  • Producing informational and promotional materials

INTERNATIONAL ENTRY REQUIREMENTS

When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.

PreRequisite:


English Language Requirements:


TAFE NSW makes every effort to ensure your Language, Literacy and Numeracy (LLN) needs are met. The level of support you need may be assessed via a review of your LLN skills with written tasks and a one-on-one interview. If you need to strengthen your LLN skills, an individual training plan will be created with you.


To be prepared for this course, it is recommended that you have:

  • Regular access to a computer and a reliable internet connection
  • An email address
  • Good computer and digital skills
  • Familiarity with the Microsoft Office suite
  • Access to recording equipment such as a smart phone or camera with video facility, and are able to record and store videos and images
  • Time management skills
  • Organisational skills

If you need help preparing for study, contact us about your options.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

STARTING DATES, COURSE FEES AND LOCATIONS

From mountains to oceans, from cities to country towns, international students can choose from a range of courses offered at multiple campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network and socialise.

Learn more about TAFE NSW study locations

LocationsStarting DatesCourse Fees
Meadowbank Jul A$13,620
Ultimo Feb , Jul A$13,620
LocationsStarting DatesCourse Fees
Meadowbank Feb , Jul A$13,620
Ultimo Feb , Jul A$13,620

ADDITIONAL COSTS

Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.

CAMPUS FACILITIES AND SUPPORT

TAFE NSW offers you a range of on campus study environments you will have access to industry specific computer rooms, study and presentation areas as well as general student facilities to enhance your learning and student experience.

Student facilities, amenities and support services include:

  • TAFE NSW Disability Support Service
  • TAFE NSW Language, Literacy and Numeracy (LLN) support
  • TAFE NSW Careers, Counselling and Pathways Service
  • Studiosity - online access to a tutor​

COURSE STRUCTURE AND UNITS

To receive this course students must complete all core units and a range of Additional units. 

Note: Additional units may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit at that location. TAFE NSW does not guarantee that speciality units listed will be offered at each location and semester. You will receive your timetable from the teaching section on commencement and speciality units offered will be provided at that time.

  • Packaging Rules Total number of units = 12
  • 3 core units plus 9 elective units, of which:
  • 8 elective units must be selected from the electives listed below.
  • The remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.
  • Core Units
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work
  • BSBADV503 Coordinate advertising research
  • BSBADV507 Develop a media plan
  • BSBADV509 Create mass print media advertisements
  • BSBADV510 Create mass electronic media advertisements
  • BSBCRT501 Originate and develop concepts
  • BSBDES602 Research global design trends
  • BSBEBU511 Develop and implement an e-business strategy
  • BSBFIM501 Manage budgets and financial plans
  • BSBIPR501 Manage intellectual property to protect and grow business
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG508 Plan direct marketing activitiesImplement and monitor direct marketing activities
  • BSBMKG509 Implement and monitor marketing activities
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG515 Conduct a marketing audit
  • BSBMKG518 Plan and implement services marketing
  • BSBMKG519 Plan and implement business-to-business marketing
  • BSBMKG520 Manage compliance within the marketing legislative framework
  • BSBMKG521 Plan and implement sponsorship and event marketing
  • BSBMKG522 Plan measurement of marketing effectiveness
  • BSBMKG528 Mine data to identify industry directions
  • BSBMKG529 Manage client account
  • BSBMKG530 Create distributed multiplatform digital advertisements
  • BSBMKG534 Design effective digital user experiences
  • BSBMKG535 Devise a seach engine optimisation strategy
  • BSBMKG536 Develop strategies to monitise digital engagement
  • BSBMKG537 Develop a social media engagement plan
  • BSBPUB501 Manage the public relations publication process
  • BSBPUB502 Develop and manage complex public relations campaigns
  • BSBPUB503 Manage fundraising and sponsorship activities
  • BSBPUB504 Develop and implement crisis management plans
  • BSBWRT501 Write persuasive copy
  • ICTGAM504 Manage interactive media production

KEEP LEARNING WITH TAFE NSW

From certificates to diplomas, degrees to study packages, you can take your study further with us.

STUDY PATHWAYS

Explore Your Degree Options

Graduates of the Diploma of Marketing and Communication can apply for the TAFE NSW Degree - Bachelor of Business

Be Recognised

If you already have experience, skills and knowledge that are relevant to your course, you may be able to apply for credit through articulation, credit transfer or recognition of prior learning.

STUDY PACKAGES

Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.

TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.

TAFE NSW allows for two or more courses to be packaged together leading to a University Bachelor Degree with guaranteed credit at Australian universities. You will be required to complete a TAFE NSW application form & University application form and will be able to apply for one Student Visa for the full duration of the package.


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