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International Course Info

Course code:

R17855A

Course fee:

A$6,880

Duration

0.5 Year

OVERVIEW

The Certificate IV in Marketing and Communication helps you explore the essential skills you’ll need to work as a marketing coordinator or public relations officer.

Develop your knowledge of emerging trends within the digital marketing landscape. Learn how to present your ideas, develop marketing strategies and exceed client expectations.

SCHOLARSHIPS

Learn more about Scholarships

LEARN NEW SKILLS

​Through theory and practical coursework, learn to:

  • Develop your research and presentation skills
  • Identify new and innovative digital solutions to work processes
  • Learn the importance of marketing communication techniques

GAIN PRACTICAL EXPERIENCE

Through practical course work learn to:

  • Develop projects
  • Conduct research and presentations
  • Develop productions by applying digital solutions
  • Demonstrate your ability to apply marketing communication techniques

DEVELOP YOUR PROFESSIONAL CONFIDENCE

Develop the attributes to get ahead in this industry:

  • Attention to details
  • Creativity
  • Advanced communication
  • Agility and responsiveness
  • Observation skills
  • Confidence and likeability

GLOBAL INDUSTRY DEMAND

According to research, the global market for digital marketing and advertising is projected to reach US$640 billion by 2027.

Digital marketing is a fast-growing sector, with a high demand for graduates who understand social media advertising and analytics.

People who are creative and know how to collaborate are also highly valued in this industry.

INTERNATIONAL ENTRY REQUIREMENTS

When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.

Academic Requirements:

English Language Requirements:

  • Academic IELTS 5.5 or TOEFL (iBT) 46 or equivalent
  • Or Completion of a TAFE NSW General English Program

  • TAFE NSW makes every effort to ensure your Language, Literacy and Numeracy (LLN) needs are met. The level of support you need may be assessed via a review of your LLN skills with written tasks and a one-on-one interview. If you need to strengthen your LLN skills, an individual training plan will be created with you.

    To be prepared for this course, we recommend that you have:

    • Excellent written and spoken communication skills
    • The ability to use data to develop and analyse marketing strategies
    • An interest in evolving trends in marketing and social media


    If you need help preparing for study, contact us about your options.

    No licensing, legislative or certification requirements apply to this qualification at the time of publication.


    STARTING DATES, COURSE FEES AND LOCATIONS

    From mountains to oceans, from cities to country towns, international students can choose from a range of courses offered at multiple campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network and socialise.

    Learn more about TAFE NSW study locations

    LocationsStarting DatesCourse Fees
    Meadowbank Feb , Jul A$6,880
    Ultimo Feb , Jul A$6,880
    LocationsStarting DatesCourse Fees
    Meadowbank Feb , Jul A$6,880
    Newcastle (Tighes Hill) Feb , Jul A$6,880
    Ultimo Feb , Jul A$6,880

    ADDITIONAL COSTS

    Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.

    CAMPUS FACILITIES AND SUPPORT

    TAFE NSW offers you a range of on campus study environments you will have access to industry specific computer rooms, simulated work places, study and presentation areas as well as general student facilities to enhance your learning and student experience.

    Student facilities, amenities and support services include:

    • TAFE NSW Disability Support Service
    • TAFE NSW Language, Literacy and Numeracy (LLN) support
    • TAFE NSW Careers, Counselling and Pathways Service
    • Smarthinking - online access to a tutor
    • LinkedIn Learning - an online resource which offers innovative courses and tutorials to improve your personal and professional skills

    COURSE STRUCTURE AND UNITS

    To receive this course students must complete all core units and a range of Additional units. 

    Note: Additional units may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit at that location. TAFE NSW does not guarantee that speciality units listed will be offered at each location and semester. You will receive your timetable from the teaching section on commencement and speciality units offered will be provided at that time.

    • Packaging Rules
    • Total number of units =12
    • 5 Core units plus 7 elective units of which: 6 elective units must be selected from the electives listed below
    • the remaining elective unit may be selected from the elective units below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.
    • Core Units
    • BSBCMM401 Make a presentation
    • BSBCRT401 Articulate, present and debate ideas
    • BSBMGT407 Apply digital solutions to work processes
    • BSBMKG417 Apply marketing communication across a convergent industry
    • BSBMKG418 Develop and apply knowledge of marketing communication industry
    • BSBADV402 Conduct pre-campaign testing
    • BSBADV403 Monitor advertising production
    • BSBADV404 Schedule advertisements
    • BSBADV405 Perform media calculations
    • BSBADV406 Buy and monitor media
    • BSBADV407 Apply media analysis and processing tools
    • BSBADV408 Review advertising media options
    • BSBCUS401 Coordinate implementation of customer service strategies
    • BSBFIA412 Report on financial activity
    • BSBINM401 Implement workplace information system
    • BSBIPR403 Protect and use brands and business identity
    • BSBLDR402 Lead effective workplace relationships
    • BSBMKG401 Profile the market
    • BSBMKG408 Conduct market research
    • BSBMKG409 Design direct response offers
    • BSBMKG410 Test direct marketing activities
    • BSBMKG411 Analyse direct marketing databases
    • BSBMKG413 Promote products and services
    • BSBMKG419 Analyse consumer behaviour
    • BSBMKG420 Create digital media user experiences
    • BSBMKG421 Optimise digital media impact
    • BSBPRO401 Develop product knowledge
    • BSBPUB402 Develop public relations campaigns
    • BSBPUB403 Develop public relations documents
    • BSBRES411 Analyse and present research information
    • BSBWRT401 Write complex documents
    • CUAWRT401 Edit texts
    • CUAWRT402 Write extended stories

    KEEP LEARNING WITH TAFE NSW

    From certificates to diplomas, degrees to study packages, you can take your study further with us.

    STUDY PATHWAYS

    Strengthen your expertise with a TAFE NSW Marketing and Communication study pathway:


    Be Recognised

    If you already have experience, skills and knowledge that are relevant to your course, you may be able to apply for credit through articulation, credit transfer or recognition of prior learning.

    STUDY PACKAGES

    Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.

    TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.

    TAFE NSW allows for two or more courses to be packaged together leading to a University Bachelor Degree with guaranteed credit at Australian universities. You will be required to complete a TAFE NSW application form & University application form and will be able to apply for one Student Visa for the full duration of the package.


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