Media release

TAFE NSW Ultimo | 31 March 2026

Reading Writing Hotline jingle earns national recognition

‘Recognition of the Reading Writing Hotline through Sounds of Australia helps shine a light on the ongoing need for adult literacy support and encourages more Australians to seek assistance. While thousands of people call us every year, we know there are many more flying under the radar.’

Vanessa Iles, National Manager Reading Writing Hotline

For generations of Australians, the Reading Writing Hotline jingle has been instantly recognisable. Now, the familiar tune has been formally recognised with its inclusion in the Sounds of Australia 2026 collection by the National Film and Sound Archive.

The Reading Writing Hotline is a free national telephone advice and referral service. It is funded by the Department of Employment and Workplace Relations and managed by TAFE NSW. The service plays a vital role in supporting adult Australians to build essential literacy and numerous skills.

TAFE NSW teacher sits beside an adult learner at a desk, smiling while supporting him to read a book and review learning materials together in a bright classroom, highlighting adult literacy support through the Reading Writing Hotline.

First launched 32 years ago to support the ABC’s Reading Writing Roadshow, the Reading Writing Hotline has since received more than 180,000 calls. Experienced adult literacy teachers now respond to more than 4,000 calls annually, connecting people with education providers, teachers and learning resources in their local communities.

Contrary to common perceptions, literacy challenges affect a broad cross-section of the community. Around two thirds of callers speak English as their first language and have received their schooling in Australia. This demonstrates that many influences can affect a person’s learning opportunities.

Reading Writing Hotline Manager, Vanessa Iles, said the Sounds of Australia inclusion recognises both the enduring power of the jingle as well as the importance of the service.

“The jingle has been one of Australia’s most effective public education messages because it provides a catchy phone number to remember. This is perfect for people who struggle with their reading and writing. ‘I’ve had this number in my head for years’ is the thing we hear most often from callers,” Ms Iles said.

“Recognition of the Reading Writing Hotline through Sounds of Australia helps shine a light on the ongoing need for adult literacy support and encourages more Australians to seek assistance. While thousands of people call us every year, we know there are many more flying under the radar.”

TAFE NSW Managing Director Chloe Read said the milestone highlighted the organisation’s long-standing commitment to removing barriers to education and supporting lifelong learning.

“For more than 30 years, this important national service has been a lifeline for students who are uncertain about where to turn. A single phone call can open the door to new opportunities and greater independence for them,” she said.

“ABS data shows around 44% of Australian adults don’t have the literacy skills needed for everyday life and work. Many hotline callers have been hiding their struggles for years because of stigma or lack of awareness about where to find help. When they reach out, they’re often taking a life-changing first step towards building confidence and achieving their goals.

“TAFE NSW is proud to manage the Reading Writing Hotline as one of the many ways we support students from all backgrounds to reach their full potential.”

Media contact: Sarah James, TAFE NSW Communications Specialist, 02 7920 5000.

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