What business areas can you explore?

Build your own learning experience by choosing from over 65 topics across these six key areas: Business – Planning, strategy, and operations. Communication – Networking and effective business communication. Finance – Budgeting, cash flow, and financial management. Marketing – Branding, promotion, and engaging your customers. Social Media – Growing your business using digital platforms. Wellbeing – Personal development and work–life balance.

What other support is available for your business?

As a NSW Government initiative, we connect you with extra resources to help your business grow: Service NSW Business Bureau : Get personalised help online, by phone, or in person to navigate government services. Service NSW Business Connect : Access free, tailored advice from independent experts in one-on-one sessions. Women NSW : Discover programs that support and celebrate women in business across the state.

Are there any prerequisites?

No, there are no formal prerequisites. If you meet the eligibility criteria, you are welcome to join the program at any stage of your business journey.

How long do you have to complete the program?

You can learn at your own pace with no set time limits or completion requirements. This flexible format allows you to choose the topics that matter most to you whenever it suits your schedule.

Can you join if you live outside NSW?

The program is specifically for women who: Live or work in New South Wales. Are starting a business or already own one that is registered or trading in NSW.

What is a program topic?

A topic is a short, focused learning module designed to help you build practical, hands-on skills for your business.

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Women in Business

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Women in Business

Looking to establish a micro or small business, or already operating one? The fully subsidised* online Women in Business program gives you the skills and knowledge you need. A NSW Government and TAFE NSW initiative, the Women in Business program allows you to hear from successful female entrepreneurs and access assistance in setting up and growing your business. * Eligibility criteria apply.

Learn from experts in live, interactive webinars

Master the skills you need to help your small business thrive in our monthly live webinars. Join industry experts for interactive sessions covering finance, marketing, operations, and more. Join us online each month to gain practical knowledge and grow your business with confidence.

From hustle to happy

Uncover how you can redefine what your success looks like in our Women in Business webinar with presenter Nicky Miklos. Join us online Wednesday, 18 February 2026, from 12 pm to 1 pm AEDT.

Promotional image for the Women in Business webinar featuring two individuals wearing professional attire, one in a light pink top with a black-and-white patterned scarf and the other in a light blue blouse, set against neutral indoor backgrounds.

Balance the Scales this International Women’s Day

Learn how to practise and promote your brand authentically in our Women in Business webinar presented by Prue Gilbert and Natalie MacDonald. Join us online Thursday, 5 March 2026, from 10 am to 11 am AEDT.

Two women featured side by side, one wearing a white blazer over a dark green top with shoulder-length brown hair, and the other wearing a light denim jacket with long blonde hair and pink earrings, promoting the Women in Business webinar on confidence and empowerment presented by Sonia Casanova and Jo Buckingham.

Empower her: How support changes everything

Discover how Dress for Success and Got Your Back Sista build confidence and empowerment in our Women in Business webinar with presenters Sonia Casanova and Jo Buckingham. Join us online Wednesday, 18 March 2026, from 12 pm to 1 pm AEDT.

What skills can you learn?

Build a program that suits your goals by choosing from over 65 topics designed to develop your professional skills. You can explore short learning modules across these key categories:

Business
Communication
Finance
Marketing
Social Media
Wellbeing

Three individuals in an outdoor setting with wooden columns and a flower-adorned table engage in casual conversation, representing diverse generational perspectives relevant to marketing behaviour analysis.

Understanding generational buying behaviour

Explore how different generations make purchasing decisions and learn how to apply these insights to your own marketing. Find this topic in our Marketing category.

Using authenticity to grow your business

Learn how to align your brand, boost your confidence, and stand out in a competitive market by being yourself. Explore this topic in our Wellbeing category.

Group of professionals collaborate around a table with laptops, notebooks, and sticky notes during a marketing workshop focused on defining Unique Selling Points and analysing competitor insights.

Finding your unique selling point

Discover how to define what makes your business unique and use competitor research to build your own niche market. Find this topic in our Marketing category.

New to the program: Blogs

Get expert insights and practical advice to support your business journey with our new blog series. Each post is designed to help you navigate challenges and make confident decisions for your future. Register or log in to start reading.

Frances Quinn, Women in Business webinar presenter on 'Prioritise What Matters: Purposeful Productivity,' seated at a wooden table wearing a floral dress, with vertical wooden panels in the background.

Redefining Success: Why Productivity Is About Priorities, Not Pressure

Productivity isn't about pressure; it's about priorities. Author Frances Quinn explains how to redefine your approach and create progress that feels like genuine success.

A person wearing a dark blue blazer over a white top, standing in front of a white wall with wooden slats on the right side.

Crafting High-Converting Emails to Boost Your Sales

Sales expert Maree Kirkpatrick shares her proven strategies for writing high-converting emails. Learn to drive real results using relevance, value, and powerful storytelling.

The Five Biggest Mistakes of Startups

Founder and consultant Emma Barbato outlines the most common missteps new businesses make and reveals how you can sidestep them for smarter, more sustainable growth.

How will this program help my business?

Women in Business is an online learning program that offers tailored learning on the latest trends in Australian business. Choose the topics you want to develop skills in. Participants are encouraged to take from the program what they need, when they need it, based on what their business needs are at that time. There isn’t a focus on completing all topics, nor are there assignments or a heavy workload.

Program Members get flexible 24/7 online access to:

Blogs
Topics
Webinars
Private Facebook Group
Digital badges

A young lady barista smiling while making coffee at a cafe, turning her head to chat with a customer. In the background, a young man in an apron serves another customer.

Am I eligible to apply?

To join the Women in Business program, you must:

Be aged 18 years or over.
Identify as female.
Be an Australian citizen, a permanent resident, a humanitarian visa holder, or a New Zealand citizen.
Live or work in New South Wales.
Be thinking about starting a business or currently own one.

If you are a business owner, your business must also:

Have between 0 and 199 employees.
Be registered or trading in New South Wales.