LEARN NEW SKILLS
Through a mix of theory and practical coursework, learn to:
- Research and analyse consumer behaviour
- Prepare documents such as marketing plans and presentations
- Apply digital solutions to work processes
- Develop the confidence to articulate and debate ideas
- Prepare a digital marketing strategy
GAIN PRACTICAL EXPERIENCE
Build your experience and get practical skills in:
- Identifying consumer attributes from a market profile and existing customer data
- Identifying consumer digital footprints, their engagement journeys and expectations
- Planning a complex document such as determining format, style and structure
- Summarising key ideas for a presentation and presenting them to a target audience
- Measuring and reporting outcomes of marketing activities against a strategic marketing plan
DEVELOP YOUR PROFESSIONAL CONFIDENCE
Develop the qualities you need to get ahead in this industry:
- Excellent organisational skills
- The ability to think critically and strategically
- Good problem-solving skills
- The ability to collaborate with others
- Agility and responsiveness
- Creativity
CAREER PATHWAYS
This qualification could help you prepare for roles like:
- Market Research Assistant
- Marketing Coordinator
- Public Relations Officer
- Assistant Account Manager (Advertising)
- Advertising Account Coordinator
INTERNATIONAL ENTRY REQUIREMENTS
When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.
- Year 12 or equivalent
- Academic IELTS 6.0 (with no individual band less than 5.5) or equivalent
To be prepared for this course, it is recommended that you have:
- Possess the skills to use basic features of Microsoft Office such as Word, Excel and PowerPoint
- Access to a computer with a reliable Internet connection
If you need help preparing for study, contact us about your options.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
STARTING DATES, COURSE FEES AND LOCATIONS
From mountains to oceans, from cities to country towns, international students can choose from a range of courses offered at multiple campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network and socialise.
Learn more about TAFE NSW study locations
| Locations | Starting Dates | Course Fees |
|---|---|---|
| Newcastle (Tighes Hill) | Feb , Jul | A$7,560 |
| Ultimo | Feb , Jul | A$7,560 |
| Locations | Starting Dates | Course Fees |
|---|---|---|
| Newcastle (Tighes Hill) | Feb , Jul | A$7,560 |
| Ultimo | Feb , Jul | A$7,560 |
ADDITIONAL COSTS
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.
CAMPUS FACILITIES AND SUPPORT
TAFE NSW provides support services across all campus locations. Whatever your needs or circumstances, we have the resources, counselling and facilities to support you while you are studying.
You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.
We offer a range of support services including:
- TAFE NSW Disability Support Service
- TAFE NSW Language, Literacy and Numeracy (LLN) support
- TAFE NSW Careers, Counselling and Pathways Service
- Smarthinking - online access to a tutor
- LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills
COURSE STRUCTURE AND UNITS
To receive this course students must complete all core units and a range of Additional units.
Note: Additional units may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit at that location. TAFE NSW does not guarantee that speciality units listed will be offered at each location and semester. You will receive your timetable from the teaching section on commencement and speciality units offered will be provided at that time.
- Packaging Rules Total number of units = 12
- 6 core units plus 6 elective units, of which:
- 2 elective units must be selected from Group A
- 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B
- if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.
- Core Units
- BSBCMM411 - Make presentations
- BSBCRT412 - Articulate, present and debate ideas
- BSBMKG433 - Undertake marketing activities
- BSBMKG435 - Analyse consumer behaviour
- BSBMKG439 - Develop and apply knowledge of communications industry
- BSBWRT411 - Write complex documents
- BSBCMM411 - Make presentations
- BSBCRT412 - Articulate, present and debate ideas
- BSBESB404 - Market new business ventures
- BSBMKG431 - Assess marketing opportunities
- BSBMKG433 - Undertake marketing activities
- BSBMKG434 - Promote products and services
- BSBMKG435 - Analyse consumer behaviour
- BSBMKG437 - Create and optimise digital media
- BSBMKG439 - Develop and apply knowledge of communications industry
- BSBTWK401 - Build and maintain business relationships
- BSBWRT411 - Write complex documents
- SIRXMKT006 - Develop a social media strategy
KEEP LEARNING WITH TAFE NSW
From certificates to diplomas, degrees to study packages, you can take your study further with us.
STUDY PATHWAYS
Strengthen your expertise with a TAFE NSW Marketing and Communication study pathway:
STUDY PACKAGES
Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.
TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.