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International Course Info

Course code:

BSB40820

Course fee:

A$6,880

Duration

0.5 Year

OVERVIEW

The Certificate IV in Marketing and Communication helps you build high-value skills to work in roles such as marketing coordinator, public relations officer or assistant account manager (advertising).

Develop your knowledge of emerging marketing and communication trends and learn to present your ideas, and develop marketing strategies.

On graduating from this course, you'll have the opportunity to pursue further studies and gain the experience to work towards your next career move confidently.


SCHOLARSHIPS

Learn more about Scholarships

LEARN NEW SKILLS

Through a mix of theory and practical coursework, learn to: 

  • Research and analyse consumer behaviour
  • Prepare documents such as marketing plans and presentations
  • Apply digital solutions to work processes
  • Develop the confidence to articulate and debate ideas
  • Prepare a digital marketing strategy

GAIN PRACTICAL EXPERIENCE

Build your experience and get practical skills in:

  • Identifying consumer attributes from a market profile and existing customer data
  • Identifying consumer digital footprints, their engagement journeys and expectations
  • Planning a complex document such as determining format, style and structure
  • Summarising key ideas for a presentation and presenting them to a target audience
  • Measuring and reporting outcomes of marketing activities against a strategic marketing plan

DEVELOP YOUR PROFESSIONAL CONFIDENCE

Develop the qualities you need to get ahead in this industry:

  • Excellent organisational skills
  • The ability to think critically and strategically
  • Good problem-solving skills
  • The ability to collaborate with others
  • Agility and responsiveness
  • Creativity

GLOBAL INDUSTRY DEMAND

According to research, the global market for digital marketing and advertising is projected to reach US$640 billion by 2027.

Digital marketing is a fast-growing sector, with a high demand for graduates who understand social media advertising and analytics.

People who are creative and know how to collaborate are also highly valued in this industry.


INTERNATIONAL ENTRY REQUIREMENTS

When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.

Academic Requirements:


English Language Requirements:



TAFE NSW makes every effort to ensure your Language, Literacy and Numeracy (LLN) needs are met. The level of support you need may be assessed via a review of your LLN skills with written tasks and a one-on-one interview. If you need to strengthen your LLN skills, an individual training plan will be created with you.

To be prepared for this course, we recommend that you have:

  • Possess the skills to use basic features of Microsoft Office such as Word, Excel and PowerPoint
  • Access to a computer with a reliable internet connection


If you need help preparing for study, contact us about your options.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

STARTING DATES, COURSE FEES AND LOCATIONS

From mountains to oceans, from cities to country towns, international students can choose from a range of courses offered at multiple campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network and socialise.

Learn more about TAFE NSW study locations

LocationsStarting DatesCourse Fees
Newcastle (Tighes Hill) Feb , Jul A$6,880
Ultimo Feb , Jul A$6,880
LocationsStarting DatesCourse Fees
Newcastle (Tighes Hill) Feb , Jul A$6,880
Ultimo Feb , Jul A$6,880

ADDITIONAL COSTS

Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.

CAMPUS FACILITIES AND SUPPORT

TAFE NSW offers you a range of on campus study environments you will have access to industry specific computer rooms, simulated workplaces, study and presentation areas as well as general student facilities to enhance your learning and student experience.

You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.

Student facilities, amenities and support services include:

  • TAFE NSW Disability Support Service
  • TAFE NSW Language, Literacy and Numeracy (LLN) support
  • TAFE NSW Careers, Counselling and Pathways Service
  • Smarthinking - online access to a tutor
  • LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills

COURSE STRUCTURE AND UNITS

To receive this course students must complete all core units and a range of Additional units. 

Note: Additional units may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit at that location. TAFE NSW does not guarantee that speciality units listed will be offered at each location and semester. You will receive your timetable from the teaching section on commencement and speciality units offered will be provided at that time.

  • Packaging Rules Total number of units = 12
  • 6 core units plus 6 elective units, of which:
  • 2 elective units must be selected from Group A
  • 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.
  • Core Units
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBESB404 Market new business ventures
  • BSBMKG431 Assess marketing opportunities
  • BSBMKG433 Undertake marketing activities
  • BSBMKG434 Promote products and services
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG437 Create and optimise digital media
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBTWK401 Build and maintain business relationships
  • BSBWRT411 Write complex documents
  • SIRXMKT006 Develop a social media strategy

KEEP LEARNING WITH TAFE NSW

From certificates to diplomas, degrees to study packages, you can take your study further with us.

STUDY PATHWAYS

Strengthen your expertise with a TAFE NSW Marketing and Communication study pathway:

STUDY PACKAGES

Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.

TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.


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