Overview About this course
Start your career in marketing or learn fundamental marketing skills to promote your own business with this practical, short course. Learn to identify marketing opportunities and strategically align promotional activities to gain a competitive edge.
Outcomes What you'll gain
Learning outcomes
Through a mixture of theory and practical course work, learn to:
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Understand basic marketing concepts
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Develop and implement a promotional action plan
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Identify marketing opportunities and analysis for existing clients
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Complete a market segmentation and know how to analyse
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Document and present marketing opportunities to management
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Use marketing programs and apps to manage activities
Course outcomes
Gain practical experience and develop specialist skills that give you an advantage in the job market.
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A nationally accredited Statement of Attainment
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A pathway to further study in marketing or business
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Credit towards a full qualification
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Specialist skills to identify marketing promotional opportunities and strategically aligning these activities to build or grow a brand, product or service
Suitability Is this course right for you?
Entry requirements
Some courses require evidence of previous experience or study before you can enrol
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There are no entry requirements for this qualification. You can enrol today.
Entry recommendations
To be prepared for this course, we recommend that you have:
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Basic keyboard skills
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Time management and good organisational skills
TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.
Pathways Future career and study options
Career pathways
Our graduates go onto roles like: marketing coordinator/assistant, communications officer, social media and content officer, digital communications officer and brand marketing assistant.
Study pathways
Take your study further with other courses offered at TAFE NSW:
Previous study 0 Courses
Begin here to gain experience and confidence in this study area.
The Statement of Attainment in Marketing Foundations Skills does not have any pre-requisite courses.
Further study 4 Courses
Advance your skills to take your career to the next level
Related study 0 Courses
Strengthen your expertise and gain specialist skills to expand your employability.
The Statement of Attainment in Marketing Foundations Skills does not have any related courses.
Your experience counts
At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.
Units Units taught in this course
Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.
Promote products and services BSBMKG434
Assess marketing opportunities BSBMKG431
TAFE NSW services Facilities and support
TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.
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TAFE NSW Disability Support Service
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TAFE NSW Language, Literacy and Numeracy (LLN) support
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TAFE NSW Aboriginal Support; Learner support (ABE)
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TAFE NSW Careers, Counselling and Pathways Service
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TAFE NSW Libraries
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Scholarship programs – be supported as you explore your talents and fulfil your potential
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Read&Write literacy and study support software is available free for all TAFE NSW students to use while studying on campus and at home
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LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills
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Student associations – get social with our student community
Info sessions Want to know more?
There are a total of 6 information sessions planned for this course. They'll take place at different locations across the state.
You can select a delivery option below to see the sessions available. Or you can view all sessions related to Business and Marketing
Delivery options Find a location to enrol
On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.