Explore the essential skills you need to work as a marketing coordinator or PR officer. Build your knowledge of consumers, present like a pro and write marketing plans. Learn to articulate your ideas, develop strategies and apply digital solutions.
Through a mixture of theory and practical course work, learn to:
Research and analyse consumer behaviour
Prepare documents such as marketing plans and presentations
Apply digital solutions to work processes
Develop the confidence to articulate and debate ideas
Gain practical experience and develop specialist skills that give you an advantage in the job market.
Specialist and transferable skills that can be applied across industries
The ability to deliver a sought after range of marketing and communication skills
Credit towards a full qualification
A strong study pathway into a Bachelor of Business with TAFE NSW Degrees
Strong pathways to continue your studies and enhance your career opportunities
Some courses require evidence of previous experience or study before you can enrol
There are no entry requirements for this qualification. You can enrol now.
TAFE NSW also offers the Certificate IV in Marketing and Communication as a traineeship. To be eligible to enrol as a trainee you must:
Be employed in the marketing and communication industry as this course is delivered in the workplace
Have a signed traineeship contract
Thinking about a traineeship? Enquire today.
To be prepared for this course, we recommend that you have:
1-2 years of experience working as a part of a team
Access to a computer with a reliable internet connection
Possess the skills to use basic features of Microsoft Office such as Word, Excel and PowerPoint
Excellent written and spoken communication skills
The ability to use data to develop and analyse marketing strategies
An interest in evolving trends in marketing and social media
Language, Literacy and Numeracy (LLN) at a Year 12 high school level
TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test.
This skills test helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.
If you need support in preparation for study, contact us about your options
TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.
Our graduates go onto roles like:
Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Other jobs include: Market research assistant, Marketing coordinator, Public relations assistant, Advertising account assistant and Digital marketing assistant
Take your study further with other courses offered at TAFE NSW:
The Certificate IV in Marketing and Communication does not have any related courses.
At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.
Courses are made up of a combination of both core and specialty units. In the Certificate IV in Marketing and Communication qualification, you’ll need to successfully complete 12 Units of competency, including 6 core and 6 speciality units.
Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.
TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.
TAFE NSW Disability Support Service
TAFE NSW Language, Literacy and Numeracy (LLN) support
TAFE NSW Aboriginal Support; Learner support (ABE)
TAFE NSW Careers, Counselling and Pathways Service
TAFE NSW Libraries
Scholarship programs – be supported as you explore your talents and fulfil your potential
Read&Write literacy and study support software is available free for all TAFE NSW students to use while studying on campus and at home
LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills
Student associations – get social with our student community
On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.