Enterprise - Case Study - Harley-Davidson - Top

Harley-Davidson® Training Case Study

When Harley-Davidson® wanted to fine-tune their apprenticeship program, they turned to TAFE Enterprise for a kick-start

Enterprise - Case Study - Harley-Davidson

Harley-Davidson® and TAFE Enterprise - A powerful duo

As one of the world's most iconic motorcycle brands, Harley-Davidson® Australia knows the value of fine tuning. So when they identified an opportunity to give young technicians a head start, by integrating apprenticeship and ‘on-the-job’ training at Harley-Davidson® dealerships, they turned to TAFE Enterprise to drive the change.

The challenge

Harley-Davidson® wanted customised training that integrated apprenticeship programs with specialised 'on-the-job' training at the Harley-Davidson® dealerships.

TAFE Enterprise delivered

Understanding the wants and needs of Harley-Davidson®, TAFE Enterprise set about designing the Harley-Davidson® Custom Apprenticeship Program. This program offered Harley-Davidson®:

  • a flexible and responsive training program with a carefully mapped curriculum that answered the distinct training requirements of Harley-Davidson®;
  • a program that offered recognition for prior learning, as well as an option for accelerated learning; and
  • a program that delivered a fully customised, widely-recognised credential.

The result

Burnouts? Not at Harley-Davidson®! The custom apprenticeship program has a 90% retention rate among staff who completed the course. This has helped ensure that dealerships gain loyal, exceptionally skilled staff who are trained as experts in their field, and the Harley-Davidson® brand.

Other tangible outcomes include:

  • a nationally accredited training program delivered by experienced, expert trainers;
  • a program seamlessly delivered to students combining a traditional apprenticeship with Harley-Davidson® specific certification; and
  • end-to-end training provision - consultancy, course content creation and delivery, assessment and customer service.

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