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Women in Business
Looking to establish a micro or small business, or already operating one? The fully subsidised* online Women in Business program gives you the skills and knowledge you need. A NSW Government and TAFE NSW initiative, the Women in Business program allows you to hear from successful female entrepreneurs and access assistance in setting up and growing your business. * Eligibility criteria apply.
Learn from experts in live, interactive webinars
Online webinars are held each month, where industry experts share their knowledge and skills. Webinars cover a range of relevant areas such as finance, marketing, operations, and more to help make your small business a success.
Prioritise What Matters: Purposeful Productivity
Learn essential strategies to prioritise what truly matters in our Women in Business webinar with presenter Frances Quinn. Join us online Wednesday, 24 September 2025, from 12 pm to 1 pm AEST.
10 Years, 10 Lessons – A Founder’s Diary
Hear ten valuable lessons from a founder's perspective in our Women in Business webinar with presenter Laura Prael. Join us online Wednesday, 29 October 2025, from 12 pm to 1 pm AEST.
Unbranding the Mid-Life Woman
Understand the key behavioural patterns of the mid-life woman and what they mean for your business in our Women in Business webinar with presenter Emma Barbato. Join us online Wednesday, 19 November 2025, from 12 pm to 1 pm AEST.
What skills will I learn?
Register or log in above to choose from over 65 topics, develop your skills and build a program that suits your needs. These short learning modules are available in the following categories: Business, Communication, Finance, Marketing, Social Media and Wellbeing.
Generational Buying Behaviour
Delve into one of modern marketing's most powerful yet overlooked dimensions: generational buying behaviour. You'll find this topic in the Marketing category.
Authenticity as a Business Growth Strategy
Learn how to achieve deeper brand alignment, build your confidence, and stand out authentically in a crowded market. Explore this module in the Wellbeing category.
Unlocking Your Unique Selling Point
Discover how to define your Unique Selling Point (USP) and utilise competitor insights to create a niche market for your business. Find this module in the Marketing category.
New to the Program: Blogs
Our blog series offers concise, expert insights to support your business journey. Each post provides practical strategies and inspiration to help you navigate challenges and make informed decisions with confidence. To view a blog you must Register or log in.
Redefining Success: Why Productivity Is About Priorities, Not Pressure
Productivity isn't about pressure; it's about priorities. Author Frances Quinn explains how to redefine your approach and create progress that feels like genuine success.
Crafting High-Converting Emails to Boost Your Sales
Sales expert Maree Kirkpatrick shares her proven strategies for writing high-converting emails. Learn to drive real results using relevance, value, and powerful storytelling.
The Five Biggest Mistakes of Startups
Founder and consultant Emma Barbato outlines the most common missteps new businesses make and reveals how you can sidestep them for smarter, more sustainable growth.
How will this program help my business?
Women in Business is an online learning program that offers tailored learning on the latest trends in Australian business. Choose the topics you want to develop skills in. Participants are encouraged to take from the program what they need, when they need it, based on what their business needs are at that time. There isn’t a focus on completing all topics, nor are there assignments or a heavy workload.
Program Members get flexible 24/7 online access to:
- Blogs
- Topics
- Webinars
- Private Facebook Group
- Digital badges
Am I eligible to apply?
To be eligible to register in the Women in Business program, you must:
- Be aged 18 years or over
- Identify as female
- Thinking about establishing a business or own a business
- If you are a business owner, your business must be;
- registered or trading in NSW;
- with 0-199 employees
- Living or working in NSW
- Be an Australian citizen, Australian permanent resident, humanitarian visa holder or New Zealand citizen.
Frequently asked questions
The Women in Business program allows you to build a learning experience that suits your needs by selecting from a wide range of topics across six key business areas:
- Business – Planning, strategy, and operations
- Communication – Effective business communication and networking
- Finance – Budgeting, cash flow, and financial management
- Marketing – Branding, customer engagement, and promotion
- Social Media – Using digital platforms to grow your business
- Wellbeing – Personal development and work–life balance
This flexible structure means you can focus on the areas most relevant to your business journey.
As a NSW Government initiative, the Women in Business program connects you with a wide range of resources and services designed to support small business owners across the state. These include:
- Service NSW Business Bureau: Get personalised support for your business—online, over the phone, or in person. The Business Bureau helps you navigate government services and access the tools you need to grow.
- Service NSW Business Connect: Access free, tailored business advice from independent advisors in one-on-one sessions. You can also attend events and explore resources covering a wide range of business topics.
- Women NSW: Discover initiatives that promote and recognise the contributions of women in business and industry, including the NSW Women’s Strategy.
These services complement the Women in Business program and provide valuable support at every stage of your business journey.
No, there are no formal prerequisites for the Women in Business program. As long as you meet the eligibility criteria, you’re welcome to join.
This program is designed to be accessible and supportive, helping women at all stages of their business journey gain valuable skills and confidence.
Learn more about the Women in Business program and how to apply.
There are no set time limits or completion requirements for the Women in Business program. You can choose the topics that are most relevant to your stage of business and complete them at your own pace.
This flexible, self-directed format allows you to tailor your learning journey to suit your goals and schedule.
Learn more about the Women in Business program.
The Women in Business program is a NSW Government and TAFE NSW initiative. It is available to women who:
- Live or work in New South Wales, and
- Are starting or already own a business that is registered or actively trading in NSW.
Unfortunately, if you do not meet these criteria, you are not eligible to participate in the program.
Learn more about eligibility and how to apply.
A topic in the Women in Business program is a short, focused learning module designed to help you build practical skills and knowledge relevant to running a business.
Examples of topics include:
- AI for small business
- HR planning
- Assessing if you're business-ready
- Creating a business plan
- Understanding trademarks and why your business needs one
- Leveraging social media for growth
New topics are added regularly, helping you stay up to date with the latest trends and tools in Australian business.