National code: BSB50620

Diploma of Marketing and Communication

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Overview About this course

Prove your communication expertise and build the skills to take on more senior marketing roles like digital marketing manager, brand manager or PR manager. Take the lead on exciting marketing project and enter the industry with a competitive edge.

Outcomes What You'll Gain

Learning Outcomes

Through a mixture of theory and practical course work, learn to:

  • Design and develop an integrated marketing communication plan

  • Interpret market trends and developments

  • Identify and evaluate marketing opportunities

  • Lead and manage a team

  • Create and manage budgets and financial plans

  • Implement and monitor marketing activities

Course Outcomes

Gain practical experience and develop specialist skills that give you an advantage in the job market.

  • A fully integrated digital marketing plan to demonstrate your expertise to potential employers

  • Proven ability to perform market research and analysis, use market data and interpret trends and developments

  • Apply market profiling to marketing and communication campaigns

  • Collaborate and lead others to action marketing strategies

  • Strong pathways to continued studies to enhance your career opportunities

Suitability Is This Course Right For You?

Entry requirements

This course requires evidence of previous experience or study before you can enrol

    • Successful completion of all core units in the Certificate IV in Marketing and Communication as evidenced by a copy of your transcript or certificate, or
    • Significant industry experience that will provide you with Recognition of Prior Learning (RPL) for all core units in the Certificate IV in Marketing and Communication, or
    • Have two years equivalent full-time relevant work experience, as evidenced by a copy of your resume

Entry recommendations

To be prepared for this course, we recommend that you have:

  • Have1-2 years of experience working as part of a team

  • Possess good computer and digital skills and familiarity with the Microsoft Office suite

  • Can access recording equipment such as a smartphone or camera with a video function

  • Have the ability to record and store both videos and images

  • Have good communication skills to express ideas in writing and verbally

  • Can set and achieve work goals

  • Have Language, Literacy and Numeracy (LLN) at a Year 12 high school level

  • TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test.

  • This skills test helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.

TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.

Pathways Future Career and Study Options

Career pathways

Our graduates go onto roles like:

Marketing Specialist

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

  • Full-time share Full-time workers usually work 35 hours or more a week (in all their jobs combined).

    83%

  • Employment size Employment size is the number of workers who do this as their main job.

    31,100 workers

  • Average age This is the average age of all workers in this job.

    37 years

  • Weekly pay Median earnings are shown for full-time, non-managerial employees paid at the adult rate, before tax or any amounts that are salary sacrificed. These figures are a guide to earnings only and should not be used to determine a wage rate.

    $1,930

  • Average full-time The average full-time hours that people in this role work each week.

    44 hours

  • Skill level rating Skill level ratings are based on the range and complexity of job roles. In general, the higher the skill level, the more formal education and training, previous experience or on-the-job training needed to be good at the job.

    Very high

  • Gender share

    60% female

  • Future growth The Department of Employment, Skills, Small and Family Business estimates the likely change in number of workers in this role, or industry, over the next 5 years. Future growth is the likely percentage change compared to all other job roles.

    Strong Growth

Other jobs include: Marketing manager, Digital marketing specialist, Communication manager, Product manager and International marketing coordinator

Study pathways

Take your study further with other courses offered at TAFE NSW:

Previous study 2 Courses

Begin here to gain experience and confidence in this study area.

Further study 0 Courses

Advance your skills to take your career to the next level

The Diploma of Marketing and Communication does not have any post-graduate courses.

Related study 0 Courses

Strengthen your expertise and gain specialist skills to expand your employability.

The Diploma of Marketing and Communication does not have any related courses.

Your experience counts

At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.

Units Units taught in this course

Courses are made up of a combination of both core and specialty units. In the Diploma of Marketing and Communication qualification, you’ll need to successfully complete 12 Units of competency, including 5 core and 7 speciality units.

Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.

  • Establish and monitor the marketing mix BSBMKG542

  • Identify and evaluate marketing opportunities BSBMKG541

  • Undertake project work BSBPMG430

  • Design and develop marketing communication plans BSBMKG552

TAFE NSW Services Facilities and Support

TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.

  • TAFE NSW Disability Support Service

  • TAFE NSW Language, Literacy and Numeracy (LLN) support

  • TAFE NSW Aboriginal Support; Learner support (ABE)

  • TAFE NSW Careers, Counselling and Pathways Service

  • TAFE NSW Libraries

  • Scholarship programs – be supported as you explore your talents and fulfil your potential

  • Smarthinking - online access to a tutor

  • LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills

  • Student associations – get social with our student community

Delivery Options Find a Location to Enrol

On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.