Prove your communication expertise and build the skills to take on more senior marketing roles like digital marketing manager, brand manager or PR manager. Take the lead on exciting marketing project gain a competitive edge in the industry.
Through a mixture of theory and practical course work, learn to:
Design and develop an integrated marketing communication plan
Interpret market trends and developments
Identify and evaluate marketing opportunities
Lead and manage a team
Create and manage budgets and financial plans
Monitor marketing activities
Gain practical experience and develop specialist skills that give you an advantage in the job market.
A nationally accredited qualification at Diploma level
A fully integrated digital marketing plan to demonstrate your expertise to potential employers
Proven ability to perform market research and analysis, use market data and interpret trends and developments
Apply market profiling to marketing and communication campaigns
Collaborate and lead others to action marketing strategies
Strong pathways to continued studies to enhance your career opportunities
This course requires evidence of previous experience or study before you can enrol
Successful completion of all core units in the Certificate IV in Marketing and Communication as evidenced by a copy of your transcript or certificate, or
Significant industry experience that will provide you with Recognition of Prior Learning (RPL) for all core units in the Certificate IV in Marketing and Communication, or
Two years equivalent full-time relevant work experience, as evidenced by a copy of your resume
To be prepared for this course, we recommend that you have:
1-2 years of experience working as part of a team
Good computer skills and familiarity with the Microsoft Office suite
Access to recording equipment such as a smartphone or camera with a video function
The ability to record and store both videos and images
Good communication skills to express ideas in writing and verbally
Language, Literacy and Numeracy (LLN) at a Year 12 high school level
TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test.
This skills test helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.
TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.
Our graduates go onto roles like:
Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Other jobs include: Marketing manager, Digital marketing specialist, Communication manager, Product manager and International marketing coordinator
Take your study further with other courses offered at TAFE NSW:
The Diploma of Marketing and Communication does not have any related courses.
At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.
Courses are made up of a combination of both core and specialty units. In the Diploma of Marketing and Communication qualification, you’ll need to successfully complete 12 Units of competency, including 5 core and 7 speciality units.
Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.
TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.
TAFE NSW Disability Support Service
TAFE NSW Language, Literacy and Numeracy (LLN) support
TAFE NSW Aboriginal Support; Learner support (ABE)
TAFE NSW Careers, Counselling and Pathways Service
TAFE NSW Libraries
Scholarship programs – be supported as you explore your talents and fulfil your potential
Read&Write literacy and study support software is available free for all TAFE NSW students to use while studying on campus and at home
LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills
Student associations – get social with our student community
On campus, online and blended study environments; at TAFE NSW your learning works with your lifestyle. Heart your favourites, compare courses and discover what works for you.