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International Course Info

Course code:

R17857A

Course fee:

A$9,480

Duration

0.5 Year

OVERVIEW

This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

CAREER OPPORTUNITIES

Marketing director, marketing strategist, national regional or global marketing manager

INTERNATIONAL ENTRY REQUIREMENTS

When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.

  • Prerequisite: Diploma of Marketing and Communication (R17856A)
  • Academic IELTS 5.5 or TOEFL (iBT) 46 or TAFE NSW General English Program
  • STARTING DATES, COURSE FEES AND LOCATIONS

    From mountains to oceans, from cities to country towns, international students can choose from over 50 campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network, socialise and just chill out.

    Learn more about TAFE NSW study locations

    2020

    LocationsStarting DatesCourse Fees
    Ultimo Feb , Jul A$9,480

    2021

    LocationsStarting DatesCourse Fees
    Ultimo Feb , Jul A$9,480

    ADDITIONAL COSTS

    Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.

    SCHOLARSHIPS

    There are many scholarships, grants and bursaries which can help you financially with studying in Australia.They are offered by the Australian Government and a number of other public and private organisations.

    Learn more about Scholarships

    COURSE STRUCTURE AND UNITS

    To receive this course students must complete all core units and, if available, a range of additional units.

    Note: Additional units contain compulsory and elective units which may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit.

    • Develop an advertising campaign
    • Develop and implement strategic plans
    • Develop a marketing plan
    • Manage advertising production
    • Execute an advertising campaign
    • Evaluate campaign effectiveness
    • Plan and establish compliance management systems
    • Originate and develop concepts
    • Manage design realisation
    • Research global design trends
    • Develop and implement diversity policy
    • Manage finances
    • Manage knowledge and information
    • Lead and manage organisational change
    • Develop and implement strategies for intellectual property management
    • Provide leadership across the organisation
    • Manage innovation and continuous improvement
    • Contribute to organisation development
    • Develop and implement a business plan
    • Design and develop an integrated marketing communication plan
    • Manage the marketing process
    • Evaluate international marketing opportunities
    • Manage international marketing programs
    • Manage market research
    • Develop organisational marketing objectives
    • Manage measurement of marketing effectiveness
    • Manage risk
    • Develop workplace policy and procedures for sustainability
    • Develop, implement and maintain WHS management systems
    • Establish and maintain strategic networks
    • Manage strategic contracts

    KEEP LEARNING WITH TAFE NSW

    From certificates to diplomas, degrees to study packages, you can take your study further with us.

    STUDY PATHWAYS

    When you finish this course you can apply to do other generalist or specialist Advanced Diploma qualifications in the Business Services Training Package such as management.

    You may also be able to articulate to degree courses in marketing or equivalent.

    When you finish this course you can apply to study the TAFE NSW Bachelor of Business (20514) at Ultimo College or Granville college.

    The high quality, practical, Bachelor of Business, is a Degree with a difference. You can grow and enhance your high order business skills and practise what you've learnt in an internship placement.

    STUDY PACKAGES

    Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.

    TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.

    TAFE NSW allows for two or more courses to be packaged together leading to a University Bachelor Degree with guaranteed credit at Australian universities. You will be required to complete a TAFE NSW application form & University application form and will be able to apply for one Student Visa for the full duration of the package.


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