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International Course Info

Course code:

BSB50620

Course fee:

A$13,620

Duration

0.5 Year

OVERVIEW

The Diploma of Marketing and Communication was designed in consultation with marketing experts to ensure your skills meet the demands of the industry. Study at a recognised and long-established Australian education provider and gain the most up-to-date skills in this dynamic industry.

This course will strengthen your marketing communication expertise and position you as a strong candidate for more senior roles like marketing manager, brand manager or public relations manager.

With communications and marketing departments in almost all businesses, the employment opportunities are endless for graduates of the Diploma of Marketing and Communication.

SCHOLARSHIPS

Learn more about Scholarships

LEARN NEW SKILLS

Through a mix of theory and practical coursework, learn to:

  • Design and develop an integrated marketing communication plan
  • Interpret market trends and development
  • Undertake and manage project work
  • Identify and evaluate marketing opportunities
  • Lead and manage a productive team
  • Create and manage budgets and financial plans
  • Implement and monitor marketing activities

GAIN PRACTICAL EXPERIENCE

Build your experience and get practical skills in:

  • Developing a project plan and budgets
  • Organising work for a team
  • Writing a marketing communication strategy
  • Market research and analysis
  • Interpreting trends and market developments
  • Reporting on market data
  • Creating compelling visual presentations

DEVELOP YOUR PROFESSIONAL CONFIDENCE

Develop the qualities you need to get ahead in this industry:

  • Effective communication skills
  • Creativity and an innovation mindset
  • Organisational and time management skills
  • Adaptability to work on diverse projects
  • Collaboration skills and the ability to work independently
  • Critical thinking skills
  • Ability to manage team members

GLOBAL INDUSTRY DEMAND

The global market for digital marketing and advertising is projected to grow at a rate of 10.3% up until 2027.

Digital marketing roles are rapidly growing, with demand for social media jobs increasing at the highest rate. The top marketing skills in demand are:

  • Paid social media, ad serving, analytics, and social media advertising
  • Proficiency in Instagram, social media optimisation and LinkedIn

INTERNATIONAL ENTRY REQUIREMENTS

When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.

PreRequisite:

English Language Requirements:


TAFE NSW makes every effort to ensure your Language, Literacy and Numeracy (LLN) needs are met. The level of support you need may be assessed via a review of your LLN skills with written tasks and a one-on-one interview. If you need to strengthen your LLN skills, an individual training plan will be created with you.

To be prepared for this course, we recommend that you:

  • Possess good computer and digital skills and familiarity with the Microsoft Office suite
  • Can access recording equipment such as a smartphone or camera with a video function
  • Have the ability to record and store both videos and images
  • Have good communication skills to express ideas in writing and verbally
  • Can set and achieve work goals


If you need help preparing for study, contact us about your options.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

STARTING DATES, COURSE FEES AND LOCATIONS

From mountains to oceans, from cities to country towns, international students can choose from a range of courses offered at multiple campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network and socialise.

Learn more about TAFE NSW study locations

LocationsStarting DatesCourse Fees
Ultimo Jul A$13,620
LocationsStarting DatesCourse Fees
Ultimo Feb , Jul A$13,620

ADDITIONAL COSTS

Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.

CAMPUS FACILITIES AND SUPPORT

TAFE NSW offers you a range of on campus study environments you will have access to industry specific computer rooms, simulated workplaces, study and presentation areas as well as general student facilities to enhance your learning and student experience.

You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.

Student facilities, amenities and support services include:

  • TAFE NSW Disability Support Service
  • TAFE NSW Language, Literacy and Numeracy (LLN) support
  • TAFE NSW Careers, Counselling and Pathways Service
  • Smarthinking - online access to a tutor
  • LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills

COURSE STRUCTURE AND UNITS

To receive this course students must complete all core units and a range of Additional units. 

Note: Additional units may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit at that location. TAFE NSW does not guarantee that speciality units listed will be offered at each location and semester. You will receive your timetable from the teaching section on commencement and speciality units offered will be provided at that time.

  • Packaging Rules Total number of units = 12
  • 5 core units plus 7 elective units, of which:
  • 3 elective units must be selected from Group A
  • 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B
  • If not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
  • Core Units
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work


  • BSBMKG543 Plan and interpret market research
  • BSBMKG546 Develop social media engagement plans
  • BSBMKG553 Develop public relations campaigns
  • SIRXMKT006 Develop a social media strategy
  • BSBCRT512 Originate and develop Concepts
  • BSBCMM511 Communicate with influence
  • BSBTEC404 Use digital technologies to collaborate in a work environment
  • BSBOPS504 - Manage business risk
  • BSBFIN501 Manage budgets and financial plans

KEEP LEARNING WITH TAFE NSW

From certificates to diplomas, degrees to study packages, you can take your study further with us.

STUDY PATHWAYS

Explore Your Degree Options

  • Graduates of the Diploma of Marketing and Communication can apply for the TAFE NSW Degree - Bachelor of Business

STUDY PACKAGES

Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.

TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.


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