LEARN NEW SKILLS
Through a mix of theory and practical coursework, learn to:
- Design and develop an integrated marketing communication plan
- Interpret market trends and development
- Undertake and manage project work
- Identify and evaluate marketing opportunities
- Lead and manage a productive team
- Create and manage budgets and financial plans
- Implement and monitor marketing activities
GAIN PRACTICAL EXPERIENCE
Build your experience and get practical skills in:
- Developing a project plan and budgets
- Organising work for a team
- Writing a marketing communication strategy
- Market research and analysis
- Interpreting trends and market developments
- Reporting on market data
- Creating compelling visual presentations
DEVELOP YOUR PROFESSIONAL CONFIDENCE
Develop the qualities you need to get ahead in this industry:
- Effective communication skills
- Creativity and an innovation mindset
- Organisational and time management skills
- Adaptability to work on diverse projects
- Collaboration skills and the ability to work independently
- Critical thinking skills
- Ability to manage team members
CAREER PATHWAYS
This qualification could help you prepare for roles like:
- Marketing Manager
- Digital Marketing Specialist
- Communication Manager
- Product Manager
- International Marketing Coordinator/Manager
INTERNATIONAL ENTRY REQUIREMENTS
When you study with TAFE NSW, we want you to succeed. Entry requirements allow us to make sure that you have the right pre-existing knowledgeand skills to achieve your chosen qualification. You will need to provide evidence that you meet the requirements listed in this section.
English Language Requirements:
- Academic IELTS 6.0 (with no individual band less than 5.5) or equivalent
TAFE NSW makes every effort to ensure your Language, Literacy and Numeracy (LLN) needs are met. The level of support you need may be assessed via a review of your LLN skills with written tasks and a one-on-one interview. If you need to strengthen your LLN skills, an individual training plan will be created with you.
To be prepared for this course, it is recommended that you have:
- Possess good computer and digital skills and familiarity with the Microsoft Office suite
- Can access recording equipment such as a smartphone or camera with a video function
- Have the ability to record and store both videos and images
- Have good communication skills to express ideas in writing and verbally
- Can set and achieve work goals
If you need help preparing for study, contact us about your options.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
STARTING DATES, COURSE FEES AND LOCATIONS
From mountains to oceans, from cities to country towns, international students can choose from a range of courses offered at multiple campus locations across the state. Experience our vibrant spaces such as libraries, cafes and gyms as well as places you can network and socialise.
Learn more about TAFE NSW study locations
| Locations | Starting Dates | Course Fees |
|---|---|---|
| Ultimo | Feb , Jul | A$14,980 |
| Locations | Starting Dates | Course Fees |
|---|---|---|
| Ultimo | Feb , Jul | A$14,980 |
ADDITIONAL COSTS
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from A$300 - $1,000 per course.
CAMPUS FACILITIES AND SUPPORT
TAFE NSW provides support services across all campus locations. Whatever your needs or circumstances, we have the resources, counselling and facilities to support you while you are studying.
You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.
We offer a range of support services including:
- TAFE NSW Disability Support Service
- TAFE NSW Language, Literacy and Numeracy (LLN) support
- TAFE NSW Careers, Counselling and Pathways Service
- Smarthinking - online access to a tutor
- LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills
COURSE STRUCTURE AND UNITS
To receive this course students must complete all core units and a range of Additional units.
Note: Additional units may vary between each semester and campus, and will depend on a number of considerations including the packaging rules for the qualification and demand for the unit at that location. TAFE NSW does not guarantee that speciality units listed will be offered at each location and semester. You will receive your timetable from the teaching section on commencement and speciality units offered will be provided at that time.
- Packaging Rules Total number of units = 12
- 5 core units plus 7 elective units, of which:
- 3 elective units must be selected from Group A
- 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B
- If not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
- Core Units
- BSBMKG541 - Identify and evaluate marketing opportunities
- BSBMKG542 - Establish and monitor the marketing mix
- BSBMKG552 - Design and develop marketing communication plans
- BSBMKG555 - Write persuasive copy
- BSBPMG430 - Undertake project work
- BSBMKG543 - Plan and interpret market research
- BSBMKG546 - Develop social media engagement plans
- BSBMKG553 - Develop public relations campaigns
- SIRXMKT006 - Develop a social media strategy
- BSBCRT512 - Originate and develop Concepts
- BSBCMM511 - Communicate with influence
- BSBTEC404 - Use digital technologies to collaborate in a work environment
- BSBOPS504 - Manage business risk
- BSBFIN501 - Manage budgets and financial plans
KEEP LEARNING WITH TAFE NSW
From certificates to diplomas, degrees to study packages, you can take your study further with us.
STUDY PATHWAYS
Explore Your Degree Options
- TAFE NSW -Bachelor of Business
STUDY PACKAGES
Plan your study around your life with a TAFE NSW study package. Our study packages allow for multiple courses to be packaged together that can lead you to a TAFE NSW or an Australian University Bachelor Degree with credits. This gives you a one stop shop by completing your applications for the whole package through TAFE NSW allowing you to apply for one student Visa for the full duration of the package.
TAFE NSW allows for two or more courses to be packaged together, either to meet the prerequisite requirements for a course or to plan your studies around your career goals. You can submit a single TAFE NSW application form and will be able to apply for one Student Visa for the full duration of the package.