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Course code: 900-83322

Statement of Attainment in Persuasive Campaign Concepts

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Overview About this course

Master the art of persuasion with this introductory course to develop your creative ideation skills in advertising and promotion. You'll explore what motivates consumers and how to appeal to specific markets to inform or sell a product or service.

Outcomes What you'll gain

Learning outcomes

Through a mixture of theory and practical course work, learn to:

  • Present, discuss and debate ideas with others

  • Develop creative problem solving skills

  • Analyse advertising techniques

  • Identify ideas appropriate for different media

  • Conceptualise for advertising campaigns

  • Understand consumer behaviour

Course outcomes

Gain practical experience and develop specialist skills that give you an advantage in the job market.

  • A nationally recognised Statement of Attainment

  • Basic skills and knowledge in the advertising industry

  • Practical experience and sound understanding of specialist skills to enhance your career opportunities

  • Strong pathways to continue further study in graphic design

Suitability Is this course right for you?

Entry requirements

Some courses require evidence of previous experience or study before you can enrol

  • There are no entry requirements for this qualification. You can enrol today.

Entry recommendations

To be prepared for this course, we recommend that you have:

  • An interest in learning more about graphic design and the creative industries

  • Lived experience in Aboriginal and/or Torres Strait Islander Culture is highly recommended as this course is designed in collaboration with Campfire x – an Indigenous Australian-led creative consultancy

  • Language, Literacy and Numeracy (LLN) at a Year 12 high school level

  • TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test. This helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.

TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.

Pathways Future career and study options

Career pathways

Our graduates go onto roles like: junior advertising and marketing assistant, advertising assistant with Certificate IV in Design and marketing assistant with Certificate IV in Marketing and Communication.

Study pathways

Take your study further with other courses offered at TAFE NSW:

Previous study 0 Courses

Begin here to gain experience and confidence in this study area.

The Statement of Attainment in Persuasive Campaign Concepts does not have any pre-requisite courses.

Further study 7 Courses

Advance your skills to take your career to the next level

Related study 6 Courses

Strengthen your expertise and gain specialist skills to expand your employability.

Your experience counts

At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.

Units Units taught in this course

Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.

  • Articulate, present and debate ideas BSBCRT412

  • Analyse consumer behaviour BSBMKG435

TAFE NSW services Facilities and support

TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.

  • TAFE NSW Disability Support Service

  • TAFE NSW Language, Literacy and Numeracy (LLN) support

  • TAFE NSW Aboriginal Support; Learner support (ABE)

  • TAFE NSW Careers, Counselling and Pathways Service

  • TAFE NSW Libraries

  • Scholarship programs – be supported as you explore your talents and fulfil your potential

  • Read&Write literacy and study support software is available free for all TAFE NSW students to use while studying on campus and at home

  • LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills

  • Student associations – get social with our student community

Study options Find a location to enrol

Choose from the below study options and locations to discover what works with your lifestyle. Heart your favourites and compare courses.