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Working in conjunction with TAFE Western Sydney, Rob features in a
six-part web series titled Educating Rob. The amusing video
follows the protagonist's adventures as he navigates various TAFE
programs, in the process showing viewers all that TAFE has to offer.
The objective of the campaign is to engage young people through
comedy and hopefully help them avoid becoming future unemployment
statistics, which are currently formidable at around 25% across some
parts of western Sydney.
"Rob grew up in Parramatta and he's a proud western Sydneysider
who has achieved significant success and continues to actively promote
the west," Craig McCallum, Strategic Marketing and Communications
Director for TAFE Western Sydney told the Penrith Press.
Some early market research involving 300 high school students at
Mount Druitt has shown promising results, with three quarters of the
students saying they would share the videos with friends through their
social media channels.
You can follow all of Rob's adventures here: https://wsi.tafensw.edu.au/educating-rob/