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It comes as no surprise that most recruiters today use professional
networking platform Linkedin as a way to source or research job
candidates. There are 467
million users on LinkedIn as of this quarter, so if
you're not already one of them, it's time to get started! Whether you
are a complete LinkedIn newbie or looking to improve your professional
online identity, start with the following six tactics
to help you make the most of the platform.
Try and look beyond using merely your current job title in those
Linkedin sections. Recruiters searching for potential new employees
use keywords that reflect the skills they are looking for. Therefore
you may need to put some thought into your description and consider if
there are any skills-based keywords you can include.
For example, instead of using ‘marketing assistant' in your headline,
you could write ‘marketing and communications pro with a flair for
In addition, while most people simply use their current job title for
their Linkedin profile, it may work better for you if you adjust your
title a little to make your job role clearer to the uninitiated.
For example, if your current job title is ‘junior associate' and you
are actually working as an advertising sales rep, then change your job
title to advertising sales representative to provide a clearer picture
of your role. However, take care not to misrepresent or inflate your
role – aim for clearer communication, not lying. Deceptive conduct
could cost you your job and wreck your future career prospects.
A customised Linkedin website address (URL) for your profile will
help employers and recruiters find you more easily. Linkedin
has tutorials on how to do it.
Don't miss the opportunity to customise your Linkedin URL – it can
really boost your profile in online searches.
This is your opportunity to capture the attention of your visitors.
Make your summary attractive, compelling and engaging but most of all,
be honest. Make people want to know more about you, and connect with
you. In your copy, try to answer questions like:
Answer these questions and put them in an easy-to-read order to
present a great professional profile of you.
Make your picture professional, but also personal. Passport photos,
pub photos, and bikini shots get a big no-no here. Make it a close-up,
nicely cropped, don't use a long distance one. A great idea is to take
a shot exclusively for LinkedIn. Ask to help you with the task and try
to avoid selfies.
Keeping people updated with what's happening in your professional
life, and your industry is a great way to lift your profile. However,
you don't need to be a professional content creator to engage with
your LinkedIn community. You can find plenty of great articles on your
Linkedin newsfeed that you can comment on or share – all of this helps
boost your profile to potential new employers and recruiters.
Checking out other people's profiles on LinkedIn is completely
acceptable, professional practice and can help you get noticed by
recruiters. Each time you view another person's Linkedin profile, that
person receives a notification that you viewed them. However, this
only works if your profile is set to ‘public'. You can use this tactic
to expose your profile to recruiters and hiring managers.
On a final note – Linkedin is a professional network, so use it for
professional purposes only and think before you post!