According to TAFE NSW research, Tourism and Experience Services was
one of the five industry areas employing the most people in the
Western Sydney region in 2018, and is forecast to remain the largest
Over 37 million people attended more than 412,000 business events
across Australia in 2013-14, with New South Wales and Victoria hosting
the largest number of events and delegates. Since 2002-03, the
industry has also made a growing contribution to the Australian
economy; with direct industry, expenditure increasing by over $10
billion, from $17.4 billion to $28.0 billion.
Planning and managing large events may not seem like everyone’s ideal
job, but for Jessica Mercuri it was a career path she became
interested in while completing a business course.
It is a well-chosen career path in a growing industry; jobs in the
events sector according to TAFE NSW research have the largest
employment growth over the next three years, with 70 per cent of job
postings requiring employees to have a certificate level qualification.
In order to gain as much industry experience as possible, Jessica
started hosting annual fundraising gala dinners. The first event was
held before she enrolled to obtain formal qualifications, which lead
her to the Diploma of Events at TAFE NSW Granville
Not long into her course, Jessica landed a job as the NSW & ACT
Events Coordinator for The Smith Family.
“I was searching for event courses and what attracted me to TAFE NSW
was that that it offered the most flexible study options, plus the
course also touches on PR and marketing aspects, not just events,”
said Jessica Mercuri.
“The best thing about studying at TAFE NSW was the actual real life
experience we were exposed to as part of our studies. I was able to
work on the Flowers in Motion event which has 100-150 guests, that
hands-on experience with real colleagues and a client definitely gave
me a head start in the industry.”
In her role at the Smith Family, Jessica is responsible for managing
the organisation’s events across NSW and ACT, which she does on her
own, as well as coordinating the annual Christmas toy drive
“It’s a challenging, exciting and completely fulfilling job and it
has really ticked many of the boxes I was in search for when wanting
to move forward in my career.
“My teachers were fantastic and they all have such great experience.
Some are still working in industry so skills we were taught is very
relevant, they were very helpful with sharing their knowledge. We were
able to gain the work placements we did due to the relationships they
have within industry, something that is really valuable to a student
who is starting or changing careers.”
The Diploma of Events Management can be studied at TAFE NSW Granville
or as online via TAFE Digital. For more information visit
www.tafensw.edu.au or call 131 601.