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Social media has revolutionised the way people communicate,
and everyone is still trying to work out what's appropriate and what's not
Over the last couple of years there have been many high profile cases
of a company's social media campaign backfiring with embarrassing
results. But whether you're in charge of a large organisation's
marketing strategy or just using social media on a personal basis, the
same lessons can be applied to everyone.
What goes online, stays online - forever
This is a very basic one, but many people still have trouble
remembering it. Think about what future employers and colleagues might
make of that party pic you're about to post on Facebook, or that tweet
you're about to send mocking a workmate. Even if you later delete it,
it doesn't necessarily mean it will disappear.
The customer is always right
Whether it's on social media or face to face, there's no upside to
getting drawn into an abusive argument. When representing an
organisation, be it a sporting club or a business, remain professional
even if the other party is attempting to provoke a reaction.
Don't use social media to speak out about work issues
If you have an issue with a supervisor, colleague or the company you
work for, do something constructive to address the problem rather than
revealing on social media matters that should remain confidential.
Personal and professional don't mix
No matter how much you think other people will agree with you,
business social media properties are not the forum to share your
political opinions or personal feelings about Apple products, Mondays
or whether cats are better than dogs.
Social media has revolutionised the way people communicate, and
everyone is still trying to work out what's appropriate and what's
not. ‘If in doubt, leave it out' is always a good approach when using
Twitter and Facebook.
And if you'd like to make social media your career, TAFE NSW offers a range of
courses in social media marketing.