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The only way to do great work is to love what you do.
Like Elvis, Steve Jobs has become even more famous in death than he
was in life. His authorised biography, Steve Jobs, dominated
bestseller lists after it was released in 2011 and the biopic jOBS
will shortly be the Sundance Film Festival's main attraction before
being released around the world.
There's now a cottage industry of journalists, authors, directors and
documentary makers devoted to analysing Jobs, all of them trying to
answer the question of how he managed to revolutionise the computing,
animation, publishing and music industries. Jobs always claimed the
secret of success was simple: do work that excites you.
Straight from the genius's mouth
In 2005, shortly after he was diagnosed with the cancer that was to
kill him six years later, Jobs was invited to offer some advice to
students graduating from America's prestigious Stanford University.
His speech, which is probably the purest expression of his personal
philosophy we possess, was all about the importance of not settling.
Jobs told the students about to go into the world and start careers:
[quote]"Your work is going to fill a large part of your life and
the only way to be truly satisfied is to do what you believe is great
work. And the only way to do great work is to love what you do. If you
haven't found it yet, keep looking. Don't settle. As with all matters
of the heart, you'll know it when you find it."[/quote]
"Remembering that I'll be dead soon is the most important tool
I've ever encountered to help me make the big choices in life. Because
almost everything – all external expectations, all pride, all fear of
embarrassment or failure – these things just fall away in the face of
death, leaving only what is truly important. Remembering you are going
to die is the best way to avoid the trap of thinking you have
something to lose. You are already naked. There is no reason not to
follow your heart…. Your time is limited so don't waste it living
someone else's life… have the courage to follow your heart and
intuition. They somehow know what you truly want to become. Everything
else is secondary."
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